About us | JanyueJewelry

"I've always believed jewelry isn’t just high-end art for a select few – it’s a way for anyone to express their view on life and their attitude toward it. That’s why I design pieces that are beautiful, meaningful, and affordable enough to fit naturally into your everyday life. To me, every design should carry a little piece of who you are."

——Our founder Rachel

Begins with Rachel — a jewelry designer who discovered her passion for accessories while studying in New York, where the streets were filled with vibrant, trend-setting jewelry. Inspired by the diversity and creativity of fashion in the U.S., Rachel developed a deep appreciation for jewelry as a form of personal expression.

The Journey That Changed Everything

After graduation, instead of stepping directly into the industry, Rachel embarked on a year-long journey around the world. During her travels, she passed through Bhutan — a humble yet spiritually rich country where most people wore ethnic, handmade jewelry full of cultural symbolism. Despite the material poverty, the people radiated joy, kindness, and authenticity. Their simple smiles and deep connection to what they wore left a lasting impression on her.

Turning Inspiration into a Brand

When Rachel returned to China, she felt inspired to create her own jewelry brand — one rooted in accessibility, emotion, and confidence. At our core, we believe jewelry should be affordable, uplifting, and empowering.

Our Story

Our Mission

Our mission is to design pieces that everyone can wear, not just to decorate the body, but to express individuality, build confidence, and bring everyday joy.